Our Team

Jason Herzog, MBA, is the CEO and Co-Founder of Holon Health. As a seasoned entrepreneurial leader and accomplished CEO, Jason has over 25 years of experience leading high-growth companies from conception to market leader status. He is passionate about driving systemic change that addresses the Quadruple Aim of healthcare: improving health, reducing cost, enhancing patient experience, and improving provider satisfaction.

Before creating Holon, Jason was the Founding CEO of Averhealth where it became obvious that the population of people involved in the criminal justice system who had a substance use disorder tended to have low healthcare literacy which impacted their ability to access services and the high-quality care they deserve. Not only did this cause lost time and financial burden to the individuals, it also led to increased costs for health plans and additional stress for justice systems.Jason knew that with the right approach and proper planning that the population could engage with healthcare in a way that increased patient satisfaction and improved outcomes for both patients and health plans. That’s why he founded Holon Health alongside Dr. Traci Sweet.

Prior to finding success building scalable healthcare companies at Averhealth and now Holon, Jason served as a Founding Partner at Creswell Partners, the VP at Harris Williams & Co., and has worked as a Financial Analyst and Business Associate. He has his MBA from the University of Chicago Booth School of Business and a BSBA From Rockhurst University.

Jason enjoys spending his time with his wife, children, and fur babies. His entire family shares a passion for active travel, snow skiing, and water sports.

Dr. Traci Sweet, Psy.D., is the Co-Founder and Chief Clinical Officer at Holon Health. With over 30 years of experience providing operational and clinical leadership in the behavioral health and substance use disorder field, she has found success creating innovative healthcare solutions that drive results. For example, she pioneered the first integrated care models for SUD at Catasys, Inc. (now called OnTrak) in 2006 and has previously written evidence-based curricula for Spectrum Health Systems, Inc. (incarcerated individuals in treatment for SUD) and for the Commonwealth of MA (First Offender DUI program exclusively for women).

Dr. Sweet joined Jason Herzog in founding Holon because she wanted to create systemic and long-term change for a population that struggles with traditional healthcare models. She knew by combining the best evidence-based treatments to establish therapeutic alliances that she could break down barriers to care, build retention, and decrease stigma. “We needed to solve for longer-term engagement in treatment because high drop-out rates notoriously align with higher relapse and recidivism rates which hurt the patient, burden the criminal justice system, and cost healthcare systems. Holon addresses these concerns.”

Previously, Dr. Sweet was the COO and Head of Clinical Affairs at Kaden Health and the State Director of Operations for the Massachusetts Department of Corrections at Spectrum Health Systems, among other notable roles. She received her doctoral degree in Clinical Psychology and her MBA in Organizational Leadership and is also a Six Sigma Master Black Belt. She has completed fellowships at Yale University Psychiatric Institute and UPenn Medical Center. She has presented across the US at conferences like the Cape Cod Symposium on Addictive Disorders and the Disease Management Association of America and is a nationally recognized speaker and trainer in advanced techniques in CBT, motivational enhancement, relapse reduction, and complex disease management.

When not working, Traci enjoys spending time with her family and fur babies between FL and MA, traveling and adventuring, e-biking, and doing DIY projects.

Cindy Yao is the Chief Financial Officer at Holon Health. With over 30 years of experience leading finance organizations across PE-backed, publicly traded, and high-growth private companies, Cindy brings the operational depth and financial infrastructure expertise to support Holon’s continued expansion. 

Before joining Holon, Cindy served as CFO of HF Foods Group, a food distribution company, where she led a financial turnaround that included operational improvements, leading capital markets strategy, and strengthening data visibility. Prior to that, she spent a decade as CFO and EVP at Markel Food Group, where she helped co-lead an enterprise strategy that doubled revenue. She also served as the VP, Corporate Treasurer at Bausch + Lomb and worked as a Strategic Advisor to innovative startups. 

Cindy is passionate about building the financial infrastructure and strategic discipline to support Holon’s expansion. Her expertise is instrumental in strengthening the financial foundation that supports Holon’s growth and its ability to deliver high-quality care to more people in need.

Cindy holds an MBA from the University of Rochester’s Simon Business School, a Master of Accountancy in Tax from Virginia Tech, and a BA from East China Normal University. She is bilingual in English and Mandarin. She was named Virginia CFO of the Year in 2023.

When asked why she joined Holon, Cindy said, “I joined Holon because it is mission-driven, giving people a second chance. And because I believe in the passionate team working together to make that mission real.”  Outside of work, Cindy enjoys books and long walks.

Dr. Brian Still is a distinguished psychiatrist and Holon Health’s Chief Medical Officer. He has extensive experience in treating mood disorders, depression, bipolar disorder, and addiction medicine. As Holon’s CMO, he collaborates with a multidisciplinary team, providing psychiatric perspectives and expertise to enhance patient care.

Dr. Still earned his medical degree from the University of South Carolina School of Medicine and completed his residency at the Medical University of South Carolina. In addition to his work at Holon, he manages psychiatric patients in private practice at Carolina Addiction and Psychiatric Treatment Associates, focusing on medication management and supportive psychotherapy. He is also a consulting psychiatrist and Medical Director, providing consultative services on managed care while leading initiatives in case management, quality improvement, fraud reviews, and medical necessity criteria drafting.

Dr. Still’s diverse experience includes several medical appointments, including staff psychiatrist and medical director roles. He has delivered telepsychiatry services to rural county mental health clinics and worked as a full-time psychiatrist at a private inpatient psychiatric facility. His treatment expertise spans general inpatient, geriatric, addiction, acute/agitated, and child patients, and he has performed ECT treatments and served on performance improvement committees.

Committed to continuous learning and delivering personalized, compassionate care, Dr. Still stays abreast of the latest treatments and techniques in psychiatry.

When not working, Dr. Still enjoys kayaking and spending time on the water and at the beach with his family.

Rachel Manni, PHR, SHRM-CP, is the Vice President of People at Holon Heath. Her commitment to transforming healthcare for underserved populations while supporting the teams that provide that care made joining Holon an easy decision. She brings her experience building HR and People Operations from the ground-up at multiple startups including Averhealth where she worked with Holon Co-Founder Jason Herzog.

Prior to Holon, Rachel was the Head of People at Better Life Partners from Series A to Series B and the Human Resources Director at Tree of Life Counseling Center. She has demonstrated experience working on both national and global scales, previously serving as the Director of People at TITLE Boxing Club and AgileOne, where she led HR functions globally across 13 countries. While she has a variety of industry experience, she has spent over half of her career at mission-driven substance use disorder organizations.

Rachel is passionate about Holon’s mission because she has seen firsthand the barriers people face accessing quality SUD care. The innovative and patient-centered approach resonates with her because she knows it isn’t just transforming healthcare, it’s directly impacting lives for the better. “Holon is a much-needed advocate for those who have faced an uphill battle navigating our complex and often stigmatized healthcare system.”

Outside of work, Rachel lives on the Jersey Shore with her husband, stepson, and three dogs. She enjoys spending time with her family, working out, traveling, and hosting guests.

Michael Bollinger the Director of Operations at Holon Health. With a proven track record of operational excellence and strategic leadership, Michael has experience in client services, provider management, licensing and credentialing, and program implementation.

As the Director of Operations, Michael brings a wealth of diverse experience and a deep understanding of end-to-end operations that drive organizational success. That knowledge paired with a knack for relationship development and a passion for learning and motivation helps him to foster collaborative work environments where team members are empowered to excel at every level.

When Michael initially joined Holon, it was due to Holon’s notable growth potential and his desire to be a part of something that could provide much-needed innovation for those living with SUD. Since joining Holon, he’s realized an even greater appreciation of the work he does, noting, “I now see that the work I’m doing has the potential to touch an incredible amount of lives in a positive way. More than I’ve ever dreamed of. I have never been more motivated than I am now.”

Outside of Holon, you can find Michael enjoying time with his young family, golfing, and poolside barbecues.

Chris Reinsberg is the Director of Payer Relations at Holon Health. With over two decades of experience in payer strategy, behavioral health, and network operations, Chris brings deep expertise in building high-impact partnerships that expand access to care and improve outcomes for underserved populations. In addition to her proven track record in payer relations, she holds a Master of Social Work from St. Louis University and is a Licensed Clinical Social Worker in both Missouri and Florida.

Before joining Holon, Chris served as the Director of Payer Relations at BlueSprig Pediatrics, where she oversaw relationships with 140+ payers and government agencies across 19 states, negotiated high-value contracts, and led enterprise-wide efforts that delivered consistent positive outcomes. Prior to that, Chris served as the Director of Payer Relations at the Center for Autism and Related Disorders (CARD), leading national payer strategy to support geographic expansion and service diversification. Aside from her work at BlueSpring Pediatrics and CARD, she held roles at UnitedHealth Group in Care Management, Compliance, Quality Improvement, and Network Management.

Chris is passionate about advancing value-based care partnerships that improve outcomes, expand access, and align care delivery across the healthcare system. At Holon, she plays a key role in developing the payer partnerships to ensure Holon clients get the high-quality, whole-health services they deserve.

Chris was excited to join Holon because “Holon addresses a critical gap in the healthcare system by delivering high-quality services with respect and dignity to individuals who might otherwise lack adequate support. The organization’s thoughtful design and commitment to its care model are making a meaningful impact on many lives, and I am excited to be part of its mission.”

Chris lives in Florida with her husband and dog, Otis. Outside of work, she enjoys reading and spending time with her two daughters and extended family. If she is not with her family, you can find her kayaking, at the beach, or listening to live music.